
The Numbers Behind the $1.3 Trillion Events Industry: How Major Players succeed

Lower that Glass: Crafting Unforgettable Christmas Parties Without a Focus on Booze
Huge tech companies like Salesforce and Google have been leading the charge in creating dynamic, alcohol-free corporate events. How could you do the same?

Pay-to-Play: The Elephant in the Room at B2B Conferences
Why is it that we'll passively nod along when a Nike commercial interrupts our favorite TV show, but suddenly turn skeptical when a company sponsors a b2b conference?